About Horse Care Plus —
Trusted Equestrian Services in Cochrane, Alberta

Horse Care Plus founder Michelle Martin brings a rare combination of deep horsemanship experience and strong business management skills. With over 40 years of working with horses and 25+ years as a small business owner, she has built Horse Care Plus on a foundation of trust, organization, and consistent quality.

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Michelle's expertise include:

• Equestrian Coaching: Registered Equestrian Canada Coach, developing lesson programs and student handbooks

• Equine Care & Body Work: Hands-on experience in horse care, natural horsemanship, and rehabilitation techniques

• Business Leadership: Operations management, administration, finance, inventory/supply, scheduling, and team leadership

• Client Relations: Providing professional, personalized support for horse owners and equestrian businesses

• Systems & Efficiency: Creating procedures, workflows, and digital systems for smooth operations​

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Michelle's knowledge and educational background are focused in areas of:

• anatomy fundamentals of the horse,

• equine behaviours and natural instincts,

• emergency first aid - for both equines and humans

• horse and human relationships through connection,

• equine body/energy and fascial release work,

• riding and training horses from a healthy perspective,

• correct saddle fitting techniques,

• hoof anatomy, function, and barefoot trimming 

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Michelle’s approach blends horse sense with business sense, ensuring both horses and clients receive thoughtful, organized, and effective service.